Profile MVP & Planning
LinkedIn

2023

Profile MVP & Planning

Identity Foundation: Profile MVP That Improved Quality at Scale

MVPPlanning

Role

Senior Product Designer

Responsibility

Profile redesign and planning

Platform

Mobile & Web

Overview

Profile MVP & Planning focused on establishing the identity foundation for LinkedIn users, improving profile quality at scale through strategic planning and iterative design.

Background

The profile is the cornerstone of professional identity on LinkedIn. This project aimed to create a minimum viable product that would significantly improve profile completion rates and overall quality.

Approach

We took a systematic approach to profile design, focusing on:

  1. User research to understand pain points
  2. Competitive analysis of professional networking platforms
  3. Iterative prototyping and testing
  4. Gradual rollout with metrics tracking

Results

The Profile MVP delivered measurable improvements in profile completion rates and user engagement with the platform.